This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective based on the research in Dr. Cialdini’s groundbreaking book, Influence. This video is narrated by Dr. Robert Cialdini and Steve Martin, CMCT.
Author Noah Goldstein visits Google’s Santa Monica, CA office to discuss his book Yes!: 50 Scientifically Proven Ways to Be Persuasive. A informative and valuable talk.