The Science of Persuasion

This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective based on the research in Dr. Cialdini’s groundbreaking book, Influence. This video is narrated by Dr. Robert Cialdini and Steve Martin, CMCT.

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This entry was posted in Communication Skill and tagged how to be persuasive, persuasion skills on by admin.

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Peter W. Murphy is a peak performance expert. His focus is on key distinctions that make a big difference. He enjoys going deep into a research topic to discover the often overlooked but key elements anyone can focus on to achieve much better results. Peter enjoys competitive tennis, travel, good friends, loud music and taking time to enjoy the moment.